Did you decide to eat healthy for your 2023 New Years Resolution? Well, many consumers did!
Over the last few years, consumers have become much more health conscious in their choice food and drink. A study conducted in 2021 by Public Health England, showed that 8 in 10 over 18’s wanted to modify their lifestyle to be healthier and nearly half of people in the 40- 60 age range want to eat healthier. Therefore, the importance of clear labelling including nutritional and allergen information is even more important.
The law states you must follow nutrition labelling information rules for all pre-packed products unless both of the following applies but it is very useful information that can be displayed at Point of Sale or on websites.
- you’re a small business with under 10 employees and a turnover of less than £1.4 million.
- you supply either direct to consumers or to local retailers – local means within your county, your neighbouring county, or up to 30 miles from your county boundary.
For further information: https://www.gov.uk/food-labelling-and-packaging/nutrition-health-claims-and-supplement-labelling
Since the introduction of Natasha’s law in October 2021, it is now a legal requirement for all Prepacked for direct sale (PPDS) i.e. food that is packaged at the same place offered or sold to consumers and is in this packaging before it is ordered or selected to be labelled with the name of the food and the ingredients list with the 14 allergens required to be declared by law emphasised within it.
So how can we help you?
Our food Innovation Specialists based at Harper Adams University can use NutriCalc software to determine the nutritional values of your products and create the information required on the front and the back of the labels.
NutriCalc® is the ideal tool for obtaining accurate nutritional information to meet labelling regulations and customers’ expectations. NutriCalc® is the industry standard and original nutrition calculation software which has been written and is supported by David Bartley a PhD Chemist with experience of running food laboratories for over 20 years.
Then all you need to do is add it to your labels.
An Example of format / information provided:
Ingredients list: Flour (Wheat), Feta Cheese [Milk], Water, Sunflower Oil, Salt
(Allergens marked in bold)
The traffic light label above, shows that green is low in a particular nutrient, amber is medium and red is high in a nutrient.
Why come to the AGRI Project to help with this?
- The support is FREE to eligible Shropshire Food and Drink SME’s
- We have the software available
- Determining the nutritional analysis of products can be very time consuming, so let us do it for you!
- You will have 1:1 support from a food Innovation Specialist
- The support in bespoke to you and your products
Get in touch with our team to check your eligibility!